Budweiser For Beards

Via press release from Budweiser:

Budweiser is asking adult men across America to help save one million gallons of water by not shaving in the days and weeks leading up to World Environment Day (June 5). As part of Budweiser's ongoing commitment to water conservation, the Grow One. Save a Million. program allows consumers to get involved and save roughly 5 gallons of water for each shave they skip. Consumers 21 years of age and older can visit Budweiser's Facebook page to make a pledge and share the program with Facebook friends. Participants can commit to a range of options, from a few days to multiple weeks. Ladies can get involved by recruiting male friends or family members. The page also features a daily tracker of the gallons saved to date.